Brand Interpretation - Yercan

YERCAN - Starting with a single yarn, weaving a zero-carbon, comfortable future.

Y – Yarn-innovation
Starting with yarn innovation, we continue to develop differentiated and functional fibers to determine fabric quality from the source.

E – Eco-driven
Adhering to the principle of prioritizing ecology, we adopt green processes such as recycled polyester, organic cotton, and waterless dyeing to reduce our carbon footprint.

R – Resilient-performance
Emphasizing "high recovery and fatigue resistance" elastic technology, it allows sports fabrics, denim, and swimwear to maintain their shape for a long time.

C – Comfort-technology
Quantifying "comfort": moisture wicking, cooling sensation, heat generation, antibacterial properties, and mite prevention – let the data speak for itself.

A – Advanced-craf
Advanced weaving and finishing: multi-axial warp knitting, laser engraving, digital printing, 3D pleating, technology empowers fashion.

N – Net-zero-goal
With "zero carbon" as the long-term goal, we are setting up photovoltaic factories and a recycling system to ensure that every meter of fabric is geared towards a sustainable future.